All updates and industrial news for past week
1． Nike enters into fitness studios market
Nike has entered the group fitness market with the introduction of Nike Studios in partnership with FitLab. These studios aim to provide a fresh approach to group fitness accessible to all individuals and goals, featuring classes led by Nike trainers. The initial physical locations will be established in West Hollywood, LA, and Newport Beach, Southern California. Nike Studios will rebrand existing health clubs, such as Sanctuary Fitness in West Hollywood and possibly Rocket Science Fitness in Newport Beach. The clubs will undergo refurbishments, including Nike Grind Flooring and updated equipment. Although specific business arrangements are still unclear, Nike is discussing partnerships with other health club operators. The membership structure will offer a Founder Membership fee of $49 for early joiners, granting access to unlimited classes at $99/month during a pre-sale period, along with exclusive merchandise. After opening, prices will increase to $200/month, and Nike plans to introduce flexible options and tiered pricing.
2． GymNation – owned by JD Gyms – opens latest club in Dubai and plans Middle East expansion
GymNation, now under the ownership of JD Gyms since its acquisition in 2022, has inaugurated its latest fitness club in Dubai, increasing its UAE portfolio to 11 facilities. The newly opened GymNation Downtown Dubai spans 40,000 square feet and is equipped with more than 500 pieces of Matrix and Eleiko equipment. It houses three group exercise studios featuring Les Mills programming, a dedicated combat zone, and specialized classes. With an emphasis on affordability, GymNation's expansion plans include multiple sites in Saudi Arabia, as well as potential openings in Qatar and Bahrain. The concept focuses on offering lower membership fees compared to competitors, resulting in high membership volumes. https://www.healthclubmanagement.co.uk/
3． Fitbit Redesigns App with Users In Mind
Fitbit has announced the launch of an all-new, personalized and customizable app coming later this year. The new app is designed to give users a holistic view of their health and wellness with a focus on the metrics that matter most to each individual.
The updated Fitbit app introduces a simplified three-tab structure for a more user-friendly experience. The 'Today' tab displays top stats and allows customization of metrics, aiding users in achieving their personal health goals. The 'Coach' tab offers motivating health and fitness content, including workouts and mindfulness sessions, with filtering options for tailored sessions. The 'You' tab enables adjustments to personal details, tracking of achievements, and connection with others. The app's design aligns with Fitbit's energetic vibe and Google Material Design standards, boasting refreshed visuals, icons, and consistent charts for improved user engagement. Enhanced features allow easy tracking of goals, even without a Fitbit device, while maintaining strong privacy through Google's security measures. https://www.fitnessmag.co.za/fitbit-redesigns-app-with-users-in-mind/
4． CLMBR Lays Off Staff, Closed LA Studio
Clmbr, the maker of the first-to-market connected vertical climber, is undergoing a business restructuring in preparation for an anticipated "strategic transaction" by the year's end. Often referred to as the "Peloton of climbing machines," Clmbr has shut down its Los Angeles fitness studio while maintaining operations at its Denver flagship studio and headquarters. Despite rumors of potential closure, the company's founder, Avrum Elmakis, affirmed that Clmbr is not heading towards bankruptcy and will continue manufacturing activities. The recent workforce reduction affected about 7-10 employees, leaving around 30 remaining. Clmbr's direct-to-consumer and business-to-business operations continue, including partnerships with distributors like Woodway. Notably, Clmbr garnered investment from prominent figures such as Jay-Z, LeBron James, and Ryan Seacrest. The company secured additional funding in a Series B round in 2022 for the launch of its Clmbr 02 machine, and its 2023 strategy will be backed by funding from various institutional and strategic investors.https://athletechnews.com/clmbr-explores-strategic-deal-after-layoffs/
Author：
Roger Yao （cs01@fitqs.com)
The founder of FITQS/FQC
The columnist of magzine <China Fitness Equipment>
20 years in fitness/sporting equipment OEM/ODM technical and sourcing management.
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