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Precor and Stages Cycling Join Forces to Expand Global Distribution

Precor and Stages Cycling Join Forces to Expand Global Distribution


June 29, 2023 - Precor, a renowned provider of commercial fitness solutions, and Stages Cycling, the leading manufacturer of commercial indoor cycles, power meters, and cycle computers, have announced a strategic global distribution partnership. This collaboration aims to broaden the availability and accessibility of Stages Cycling products in new markets and to a wider customer base.


Under the agreement, Precor will become the exclusive worldwide distributor of Stages Cycling's commercial product lines. Leveraging Precor's extensive sales, service, and distribution network spanning over 100 countries, this partnership will introduce Stages Cycling to commercial clubs, hospitality venues, educational institutions, multi-family residential complexes, corporate wellness centers, and country clubs.


Stages Cycling offers a range of products, including the Stages SC3, the preferred choice for top fitness operators worldwide, and the SC2, the highest-selling bike in the global boutique cycling sector. Furthermore, their Stages Studio provides cloud-based advanced data analysis, group display, and immersive indoor cycling experiences.


Dustin Grosz, CEO of Precor, expressed his enthusiasm for the collaboration, stating, "Stages Cycling is a global leader in the cycling industry, trusted by professional cyclists and indoor cycling studios worldwide. We are excited to offer their innovative cycling products to our customers who seek best-in-class equipment supported by a trusted partner."


Jim Liggett, CEO of Stages Cycling, also shared his excitement, saying, "We are thrilled to partner with Precor, a company that shares our dedication to innovation, quality, and customer service. This agreement will enable us to reach new customers and markets with our products, providing them with exceptional support and service."


The partnership is set to commence in the summer of 2023. Customers interested in Stages Cycling products can contact their local Precor sales representative or authorized distributor for more information.


About Precor:

Precor is a leading provider of commercial fitness equipment, committed to creating personalized fitness experiences that help people live healthier lives. With a wide range of cardio, strength, and functional training equipment, Precor is dedicated to delivering high-quality products and exceptional service to fitness facilities and users worldwide.


About Stages Cycling:

Stages Cycling is a world-renowned manufacturer of commercial indoor cycles, power meters, and cycle computers. With a focus on accuracy, reliability, and advanced technology, Stages Cycling is trusted by professional athletes, fitness enthusiasts, and indoor cycling studios across the globe.

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