The 25th edition of IHRSA Fitness Brasil, the largest fitness expo in Brazil, is set to open on August 22, 2024, at the Pan American Expo Center in São Paulo. This event is not only the biggest of its kind in Latin America but also a key global milestone in the fitness industry. It will bring together exhibitors, professionals, and fitness enthusiasts from around the world, offering a comprehensive platform for education, networking, business, and entertainment.
Expo Scale and Expectations
The IHRSA Fitness Brasil 2024 is expected to attract over 25,000 visitors, with an exhibition space spanning 19,000 square meters. More than 120 exhibitors will be present, and over 150 media outlets are anticipated to cover the event extensively. Attendees will have the opportunity to participate in over 20 professional training courses designed to enhance their expertise and skills.
Strategic Collaboration Between Two Leading Platforms
This year’s event is co-organized by two influential entities in the fitness industry. Fitness Brasil is a multi-channel platform that encompasses the fitness, health, and wellness ecosystem, aiming to transform individual and societal lifestyles through education, networking, business, and entertainment services. IHRSA, on the other hand, is dedicated to advancing, promoting, and protecting the health and fitness industry by offering services that contribute to the success of its members, thereby driving the global fitness industry forward.
Highlights and Themes
IHRSA Fitness Brasil 2024 will showcase a wide array of sports and fitness-related products and solutions, covering fitness equipment, health management software, sports gear, health foods, and fitness courses. The expo will focus on three main themes:
1. Sports Equipment and Accessories: This includes functional health foods and beverages, sports equipment, and sports-related pharmaceuticals and management systems.
2. Rehabilitation and Equipment: The focus here is on rehabilitation management, fitness skills and systems, and professional services, with special attention to sports rehabilitation and functional fitness products.
3. Fitness Equipment and Accessories: Encompassing gym facilities, fitness apparel, home fitness equipment, and spa devices, this theme covers all aspects of the fitness industry.
Additionally, over 120 renowned experts from the fitness and wellness sectors will present on industry trends and technological innovations, offering attendees cutting-edge insights.
Strong Lineup of Exhibitors
Numerous well-known brands in the fitness, wellness, and health sectors have confirmed their participation, including ASSAULT FITNESS, CASADO FITNESS, FLEX Equipment, Matrix Fitness, Movement, Total Health, and Polar. These exhibitors will showcase their latest products and solutions, aiming to expand their brand influence and establish strong connections with potential clients.
Overview of the Brazilian Fitness Market
As the largest economy and most populous country in Latin America, Brazil holds a significant position in the global fitness market. In 2023, Brazil’s GDP reached approximately $2.19 trillion, marking a 2.9% growth from the previous year. With a population of 215 million, Brazil has the second-highest number of gyms worldwide (34,509) and 9 million active fitness members, trailing only the United States. Despite this, Brazil's obesity rate has surpassed 20% and is rapidly increasing, with projections suggesting it could reach 35% by 2030. This scenario presents a vast potential market for the fitness industry.
The IHRSA Fitness Brasil 2024 promises to be a landmark event, setting the stage for the future of fitness and wellness in Brazil and beyond.
Roger Yao (Email: cs01@fitqs.com)
20 years in the fitness equipment industry, specializing in R&D, quality, and sourcing management
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