1. Nike and Blinkit Partner for 10-Minute Gym Gear Delivery in India
Nike has joined forces with Blinkit to offer ultra-fast delivery of gym accessories in India, ensuring fitness enthusiasts never have an excuse to skip workouts. Customers can now receive dumbbells, yoga mats, resistance bands, and other fitness essentials at their doorstep within 10 minutes.
This partnership further strengthens Blinkit's presence in the quick-commerce space, diversifying its offerings beyond daily necessities and high-end electronics. With fitness gear now part of its portfolio, Blinkit continues to reshape consumer expectations around speed and convenience.
The collaboration aligns with the growing trend of hyperlocal deliveries, making premium fitness equipment instantly accessible. As urban consumers seek efficiency in all aspects of life, this move by Nike and Blinkit is expected to drive adoption among those integrating fitness into their daily routine.
By bridging the gap between demand and supply in record time, Nike and Blinkit are redefining how fitness enthusiasts shop for their workout needs. This initiative is set to make staying active easier than ever, reinforcing the importance of convenience in modern fitness habits.
2. F45 Training Ends 2024 with 75 New Studios and Record Growth
Australian gym franchise F45 Training wrapped up 2024 with 75 new studio openings under its F45 Training, FS8, and VAURA brands. The company also saw a 23% rise in franchise ownership inquiries and a 19% growth in potential global membership leads, marking its strongest year since inception.
CEO Tom Dowd highlighted 2024 as the brand’s best year, fueled by strategic expansion and business optimization. Moving into 2025, F45 Training aims to strengthen its presence in new markets, enhance its three core brands, and establish global partnerships for further recognition.
Throughout 2024, the company expanded into key regions, including South Africa through Functional Fitness South Africa Pty Ltd and South Korea via Embrace. FS8 also increased its footprint in the UK and Europe through Club Sports UK.
Performance-wise, F45 Training saw a 12.4% rise in average unit volumes (AUV) and a 5.6% increase in same-store sales. FS8 recorded a 23.9% AUV growth, while VAURA Pilates reported a 51.1% surge in AUV and a 21.6% rise in same-store sales. With new flagship studios in New York and Austin, the brand continues to redefine boutique fitness experiences.
Looking ahead, F45 Training plans to expand FS8 and VAURA in the Pilates and yoga sectors while introducing a new strength training program across its studios, further enhancing its fitness offerings.
3. Smart Fit Sets Guinness World Record for Rapid Expansion in Latin America
Latin American gym chain Smart Fit has secured a Guinness World Record for opening the most gyms in a single month in the region, underscoring its aggressive expansion strategy and commitment to making fitness more accessible.
CEO Edgard Corona personally accepted the award, emphasizing that the achievement is a testament to the dedication of Smart Fit’s employees, leaders, and loyal members. “This recognition belongs to everyone contributing to our success,” he stated.
In December 2024 alone, Smart Fit launched three new locations in Uruguay, increasing its total to seven gyms in the country. In Colombia, the chain closed the year with 196 operational gyms. Looking ahead to 2025, Smart Fit plans to introduce its premium Bio Ritmo brand, currently exclusive to Brazil, to expand its luxury fitness offerings.
Founded in Brazil in 2009, Smart Fit now operates over 1,300 gyms across Latin America, making it the region’s largest fitness chain. Its record-breaking expansion highlights the company’s growing influence in the global fitness industry.
4. PSLT Introduces DHZ Strength Equipment Line in the UK
PSLT, a UK-based provider of remanufactured fitness equipment, has officially launched the DHZ product line, expanding its strength equipment offerings in the market. The move comes as PSLT aims to provide high-quality, cost-effective fitness solutions for gyms, personal trainers, and home fitness enthusiasts.
Managing Director Graham Bertrand emphasized the strategic decision behind the partnership, stating, “While PSLT has long specialized in remanufactured equipment, we have faced stock limitations. After extensive research, we chose DHZ as our partner to deliver new, high-quality strength and plate-loaded machines.”
The DHZ lineup features over 80 strength training machines, allowing PSLT to cater to a broader customer base with various budget-friendly options. The expansion positions PSLT as a leading supplier of affordable, high-performance strength equipment in the UK.
With this new addition, PSLT strengthens its reputation as a go-to destination for gyms seeking durable and accessible fitness solutions, reinforcing its commitment to meeting the evolving needs of the fitness industry.
5. Synergym Secures €70M Loan to Open 80 New Gyms in Spain
Spanish gym chain Synergym has secured a €70 million syndicated loan, led by Santander, to fund the opening of 80 new gyms within the next two years. This expansion will bring its total gym count to 200 by 2026. The financing deal also includes support from BBVA, Deutsche Bank, and Unicaja.
Synergym’s CEO Jordi Bella confirmed the expansion plan on social media, stating that the funding will accelerate the company’s growth strategy. The brand, already backed by international investors, continues to attract financial support to fuel its rapid expansion.
In 2024, Synergym added 31 new locations, bringing its total to 122 clubs in Spain. The company ended the year with €49.1 million in revenue, maintaining its position as one of the fastest-growing gym operators in the country.
With gyms averaging 1,000 square meters and targeting cities with over 50,000 residents, Synergym prioritizes convenient locations accessible by foot. The expansion is set to create hundreds of new jobs, further strengthening the brand’s presence in Spain’s fitness industry.
6. Peloton Reduces Losses by 73.8% Despite Revenue Decline
Peloton closed the first half of its 2024 fiscal year (July–December 2023) with a significant reduction in losses, reporting a net loss of $92.8 million, down 73.8% from the $354.1 million loss recorded in the same period the previous year.
Despite an overall 5.9% drop in revenue to $1.26 billion, Peloton highlighted key improvements, including higher customer retention and an increase in male subscribers, who now make up 42% of its total user base. Strength training workouts saw notable growth, with over 2 million unique participants in the period.
While connected fitness product sales declined, subscription revenue grew 0.9% to $846.9 million, signaling a shift towards a more sustainable business model. The second quarter alone saw a 52.8% reduction in net losses, demonstrating the company’s efforts to improve profitability.
Looking ahead, Peloton forecasts total revenue of $2.7 billion for the full fiscal year, a 9% decline but an improvement over previous projections. The company remains focused on cost efficiency, new product innovations, and expanding accessibility to drive long-term growth.
With a renewed strategy under its new CEO, Peloton is positioning itself for a sustainable turnaround, emphasizing product development, expanded reach, and deeper community engagement.
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