1. Chinese Speediance Unveils Two New Home Fitness Products
Chinese fitness tech company Speediance has launched two new products: the VeloNix smart bike and the Gym Monster 2. The VeloNix, priced at $2,299, marks Speediance’s entry into the smart bike market, offering motor-controlled resistance, real-time metrics tracking, and integrated smart technology.
The Gym Monster 2, an upgrade of the original Gym Monster, features a compact design, advanced AI algorithms, and up to 220 pounds of resistance. Retailing at $3,390, it supports velocity-based training (VBT) and includes visual training tutorials. Speediance, founded in 2020, has raised nearly $10 million in funding and established distribution networks in the U.S., Canada, Japan, and South Korea.
2. Chinese Aeke to Launch AI-Driven Smart Home Gym K1
Aeke, a Chinese fitness equipment brand, is set to launch its AI-powered Smart Home Gym K1 on Kickstarter on December 3. This compact, auto-foldable 4K touchscreen fitness mirror offers a six-dimension analysis of users’ health metrics, personalized fitness plans, precision motion tracking, and interactive features like music customization and fitness competitions.
Notably, the K1 is subscription-free, providing access to a variety of classes, including strength training, Tai Chi, Pilates, yoga, and meditation, making it ideal for multi-user households. Early-bird discounts will be available ahead of the launch.
3. Hydrow Introduces Membership-Free Core Rower Machine
Hydrow has unveiled the Hydrow Core Rower, a membership-free rowing machine priced at $1,995. This new product offers 30 self-paced rowing experiences through scenic destinations, targeting consumers seeking cost-effective and commitment-free fitness solutions.
A departure from the subscription-based Hydrow Pro, the Core Rower supports unlimited users and eliminates monthly fees. Hydrow hopes to attract budget-conscious fitness enthusiasts and “rowing machine curious” users with this streamlined model, just in time for the holiday season.
4. Canadian Merrithew Acquires UK-Based Align-Pilates
Canadian Pilates leader Merrithew has acquired Align-Pilates, a UK-based brand known for its high-quality, affordable Pilates equipment. The acquisition includes Align-Pilates’ parent company, T.L. Elliott & Co Ltd., enhancing Merrithew's global footprint and expanding its product portfolio.
Founded in 1988, Merrithew has trained over 80,000 instructors worldwide and offers renowned programs like STOTT PILATES and TOTAL BARRE. Align-Pilates, established in 2010, is recognized for its innovative designs and durability. Merrithew CEO Jim Heidenreich emphasized the strategic importance of the acquisition in advancing Pilates and mindful movement globally.
5. Manduka Launches Yoga Mat Recycling Program
Yoga gear leader Manduka has partnered with SuperCircle to introduce the first nationwide yoga mat recycling program. Consumers can recycle mats of any condition by visiting manduka.supercircle.world, receiving a prepaid shipping label, and enjoying a 20% discount on future Manduka purchases. The mats are recycled into component materials, preventing them from ending up in landfills.
Manduka CEO Pamela Levine highlighted the initiative’s alignment with rising eco-consciousness in the yoga community, emphasizing the brand's 25-year commitment to sustainability. SuperCircle CEO Chloe Songer lauded the collaboration as a milestone in diverting textiles from landfills. Non-recyclable mats will find new life through upcycling and downcycling into products such as rubber mats and construction materials.
6. Echelon Launches ActiveMD, offering GLP-1 Drug + Training program
Echelon has launched ActiveMD, a certified health division offering weight management solutions, immune system support, and metabolic enhancement services. ActiveMD provides medically supervised weight-loss programs using GLP-1 drugs such as Ozempic® and Wegovy®, alongside strength training programs to preserve muscle mass during weight loss.
Echelon members receive exclusive discounts on these services, and new customers gain a free one-year FitPass membership with their first prescription. CEO Lou Lentine highlighted ActiveMD as a step toward integrating fitness and medical health, addressing the obesity crisis in the U.S., where over 40% of adults are obese.
By combining GLP-1 medications with resistance training, Echelon aims to deliver comprehensive health solutions while transitioning from a fitness equipment supplier to a holistic health provider.
By Roger Yao (cs01@fitqs.com) from Shanghai, China
Stay tuned for more updates and insights from the fitness equipment industry in next week's report.
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