1. Rogue Fitness Expands U.S. Manufacturing Facility
High-end fitness equipment manufacturer Rogue Fitness has announced a major expansion of its manufacturing facility in Columbus, Ohio, adding 400,000 square feet to its production space in the Milo Grogan neighborhood. Upon completion, Rogue’s total factory area will exceed 1 million square feet.
Alongside this expansion, the company is actively recruiting for multiple positions, including manufacturing engineers, finance roles, and operational managers. According to a recent social media announcement, urgent openings include a Director of Finance for Manufacturing, Cost Accountant, Operations Manager for Manufacturing, Quality & Maintenance, Mechanical Engineers, and Industrial Engineers.
Founded in 2006 and headquartered in Columbus, Rogue Fitness is known for producing premium strength training equipment, free weights, and gym flooring. The brand has built a strong global reputation for its durable, precision-designed products.
Since 2016, Rogue has operated a 600,000-square-foot facility in Columbus, on the former site of the Timken Company, contributing to the area’s economic revitalization. The latest expansion plan, revealed on the company’s Facebook page, includes a 273,000-square-foot production facility, further strengthening its manufacturing capabilities. While the company submitted initial construction plans in 2023, no recent updates on the project’s progress have been provided.
2. SKYFIT and Pavigym Sign Exclusive North American Distribution Agreement
SKYFIT, a leader in fitness equipment fulfillment and installation, has announced an exclusive North American distribution partnership with Pavigym, a renowned innovator in fitness flooring solutions. This collaboration will be unveiled at the upcoming HFA Show 2025 (formerly IHRSA), taking place from March 12–14 in Las Vegas.
Through this partnership, Pavigym will accelerate its expansion in North America, ensuring faster delivery times and broader market coverage across commercial gyms, multi-family housing, corporate wellness, education, and hospitality. SKYFIT will provide warehousing and distribution support for Pavigym’s entire flooring product line, streamlining service and availability.
Exclusive Product Launches at HFA Show 2025
CONNECT – A revolutionary gym flooring system designed to eliminate exposed power and data cables, improving safety and aesthetics with easy installation—no podiums or raised platforms required.
Big Jag – Pavigym’s first modular acoustic flooring, debuting in the U.S. This 1sqm independent module system offers superior noise and vibration insulation, protecting both gym floors and equipment.
A Strategic Growth Initiative
John Murphy, CEO of SKYFIT, emphasized their long-term vision:
“Our focus remains unchanged—to strengthen Pavigym’s presence in North America and enhance customer experience with seamless service.”
Marcos Requena, CEO of Pavigym, added:
“Partnering with SKYFIT ensures our premium fitness flooring solutions reach gyms and studios across the U.S. faster and more efficiently than ever before.”
3. EGYM Unveils Cutting-Edge AI Innovations at HFA 2025
German smart fitness solutions leader, EGYM, is set to introduce its latest AI-powered advancements at the upcoming HFA Show 2025 in Las Vegas. With strong technological capabilities, EGYM has rapidly expanded in the global fitness industry since its founding in 2010 in Munich, Germany.
Key Innovations at HFA 2025
EGYM Genius AI System – Seamlessly integrates with over 200 fitness brands, providing personalized training programs based on user goals and health conditions.
Squat Flexibility Test – A 3D motion analysis tool embedded in Fitness Hub, evaluating flexibility, muscle strength, and balance, generating a BioAge Flexibility Score for real-time performance tracking.
M20 Smart Strength Squat – The latest addition to the Smart Strength series, featuring digital resistance and intelligent movement guidance for optimized squat training.
EGYM Business Suite 2.0 – A next-generation digital management system, offering real-time member analytics, operational insights, and AI-driven gym management tools to enhance efficiency and retention.
EGYM continues to redefine the fitness technology landscape with AI-driven, user-centric innovations, reinforcing its $1 billion valuation following its $200 million Series G funding in 2024.
4. TRNR Announces Second Acquisition in a Month Amid Expansion Drive
U.S. fitness technology firm Interactive Strength Inc. (NASDAQ: TRNR) has revealed plans for another acquisition, following last month’s purchase of German fitness e-commerce brand Sportstech. The newly targeted company remains unnamed but reportedly generated $15 million in revenue in 2024.
Strategic Acquisition Plans
TRNR, which owns CLMBR, Forme, and Forme Golf, stated it has signed a non-binding letter of intent and exclusive negotiation agreement, aiming to finalize the deal via an all-stock transaction by the end of March 2025. The company highlighted that its acquisition target meets key criteria, including:
Industry leadership with scalable operations
10+ years of market presence and profitability
Strong product-market fit with high brand recognition
Market Impact and Stock Performance
Despite TRNR’s aggressive expansion strategy, its stock has faced extreme volatility. After debuting at $26,440 per share in April 2023, the stock soared to a peak of $28,320 before plunging to $2.11 as of March 7, 2025.
Following the Sportstech acquisition announcement in February, TRNR shares unexpectedly dropped below $1, before rebounding past $2 per share last week. Investors remain cautious as TRNR aims to bolster its position through strategic acquisitions.
5. Google Pixel Watch 3 Gains FDA Approval for Life-Saving "Loss of Pulse Detection" Feature
Google has secured FDA approval for its Pixel Watch 3's new "Loss of Pulse Detection" feature, a groundbreaking health monitoring capability that can detect a missing pulse and automatically call emergency services.
Addressing Sudden Cardiac Arrest Risks
Each year, over 356,000 people in the U.S. experience out-of-hospital cardiac arrest, with more than 50% of cases occurring without witnesses. Google’s innovation aims to improve survival rates through AI-powered real-time monitoring.
Key Features
Multipath Heart Rate Sensor – Ensures accurate detection of pulse abnormalities.
AI-Driven Verification – Reduces false alarms, ensuring reliable emergency alerts.
Published in Nature – A peer-reviewed study validates its medical-grade accuracy.
Now priced at $399.99–$499.99, the Pixel Watch 3 strengthens Google's position in the health-focused wearables market, though its 24-hour battery life remains a competitive drawback.
6. IWF Shanghai International Fitness Expo Concludes Successfully
The 12th IWF Shanghai International Fitness Expo, held from March 5–7, 2025, successfully concluded at Shanghai World Expo Exhibition & Convention Center.
Key Highlights
600+ exhibitors showcased 1,000+ global brands across fitness equipment, nutrition, smart tech, and wellness solutions.
AI-powered fitness took center stage, with companies introducing 3D scanning, IoT, and biometric tracking for personalized training.
Eco-friendly fitness gear saw strong interest, featuring biodegradable materials and smart textiles embedded with health monitoring sensors.
With attendees from 80+ countries, including leading brands such as Matrix, Freemotion, Life Fitness, BH Fitness, Precor, and SHUA, IWF continues to be a major platform for global fitness industry innovation and trade.
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